Tim Blake is a revolutionary. He is the co-founder of CROSSIP, a unique alcohol-free spirit that, unlike other 0% offerings, doesn’t try to mimic an existing alcoholic spirit, such as gin, run or whisky. Instead, it offers an intense hit of bold spices and botanicals that bring an elevated and mature depth to the simplest of mixers. Created during lockdown in the UK, the past five years have seen it launch in 17 different countries, including Hong Kong.
In this expansive and revealing conversation with Rasheed, Tim shares the story behind the brand and the “naïve, arrogant, stupid” passion that drives him forward. From the critical importance of honest feedback and continual learning, to not being afraid to bring in business partners with different strengths, Tim’s inspiring journey shows how confidence in a unique product can bring business success in the most challenging situations.
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