As the grandson of the revered Don Manuel Loy, the visionary founder of Casa Loy Tequilera, Luis Loy carries forward a legacy built on more than 60 years of experience in the agave industry. How does growing up immersed in a family company influence the way you think about business?

From the experiencing the humble beginnings of Casa Loy as an agave farm to the conscious creation of three global tequila brands, Luis reveals how inheriting entrepreneurship has shaped him. A fascinating look behind the scenes of one of Mexico’s premium tequileras, his story is the very definition of pride, passion and familial responsibility.