In this episode, Cathryn Wills, founder and creative director of Sans Beast, shares her inspiring journey from a senior corporate role in the fashion industry to launching a pioneering vegan handbag brand focused on ethical practices and sustainability.

She discusses the push and pull factors that led her to leave her corporate career, highlighting the misalignment between her values and corporate expectations. Listeners will gain insights into the challenges she faced and the lessons learned during her transition to entrepreneurship.

Cathryn emphasizes the importance of strong foundations in presenting a brand that feels larger than its size. She also addresses the complexities of sourcing vegan materials and Sans Beast's commitment to transparency and community engagement.

Listen to this enlightening conversation that offers valuable inspiration for aspiring entrepreneurs seeking to align their business practices with their values.