For episode 77 of Entrepreneur Rx, John Shufeldt interviews long-time friend James Bates. James is the CEO and founder of AdviNOW Medical, the world's first artificial intelligence and augmented reality driven patient journey platform that nearly eliminates the administrative burden for physicians and reduces the cost of healthcare.

In this interview, James shares his personal drive to always choose the hardest thing to do which pushed him both personally and educationally. James' determination and resilience led him from electrical engineering to the peak of the tech world, but it wasn't until he delved into the healthcare industry that he found a problem he was passionate about solving. It shocked him to discover the inefficiency and low profitability in medical practices, with doctors spending the majority of their time on administrative tasks rather than patient care. This revelation led him to create AdviNOW.

James then talks about how while AI is the future of healthcare, adoption and implementation can be slow. Despite this, he explains the exciting future of AdviNOW. James also provides advice for those interested in entering the healthcare startup space, emphasizing the need to choose a real problem to solve, raise more money than anticipated, and remain resilient in the face of challenges.