
Brian Doyle is a former Air Force pilot who commanded 31 combat missions before moving into the business world, working at GE Capital, and eventually becoming CEO of Holden Advisors. Today, he helps $100M–$5B companies increase profitability by building pricing strategies that actually get implemented—and embraced—by sales teams.
In this episode, Brian shares how lessons from the cockpit translate to leading in business, from staying calm under pressure to keeping your “cross check” on all parts of the operation. He opens up about navigating COVID just weeks into his CEO role, the dangers of relying too heavily on one client, and why process and discipline are just as important as big ideas.
Brian also talks about bridging generational gaps inside organizations, building trust between sales teams and leadership, and using EOS to keep everyone aligned. Whether it’s negotiating with giants like Amazon or helping companies understand their true value, he explains how to create pricing power without losing customers.
Join us for a candid look at leadership, strategy, and execution from someone who’s flown through turbulence—both in the air and in business—and come out stronger.
In this episode, we talked about:
Brian Doyle's Social Links:
Email: bdoyle@holdenadvisers.com
LinkedIn: https://www.linkedin.com/in/brianadoyle
Company Website: https://holdenadvisors.com
Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Skypayments: https://www.skypaymentsgroup.com/