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Entrepreneur Intel
Wes Mathews
57 episodes
1 week ago
Welcome to Entrepreneur Intel, a podcast where we discuss the most important strategies for success from amazing entrepreneurs. Host Wes Mathews sits down with business owners to learn about how they got started running their own business, what helped them succeed and the biggest lessons they learned along the way. Be sure to catch new episodes every Thursday morning, and to make sure you never miss out on any insights, don’t forget to subscribe to Apple Podcasts, Spotify, You Tube or wherever you get your podcasts. This show is sponsored by Stealth Consulting, your Fractional CMO. Stealth provides the roadmap and accountability to reach your business and marketing goals. Learn more at https://stealthconsulting.com/
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Entrepreneurship
Business
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All content for Entrepreneur Intel is the property of Wes Mathews and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Entrepreneur Intel, a podcast where we discuss the most important strategies for success from amazing entrepreneurs. Host Wes Mathews sits down with business owners to learn about how they got started running their own business, what helped them succeed and the biggest lessons they learned along the way. Be sure to catch new episodes every Thursday morning, and to make sure you never miss out on any insights, don’t forget to subscribe to Apple Podcasts, Spotify, You Tube or wherever you get your podcasts. This show is sponsored by Stealth Consulting, your Fractional CMO. Stealth provides the roadmap and accountability to reach your business and marketing goals. Learn more at https://stealthconsulting.com/
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Entrepreneurship
Business
Episodes (20/57)
Entrepreneur Intel
Only $500 And Nine Months To Figure It Out | Natalie Kaminski EP 56

Natalie Kaminski shares her story of arriving in the U.S. at 18 with just $500, hustling through tech jobs, and climbing her way from QA engineer to COO, before founding JetRockets and leading it through explosive growth and global relocation.

Natalie talks about learning on someone else's dime, why embracing what you do best matters, the real impact of AI on tech agencies, and how she faced the ultimate test... moving her entire team out of Russia when war broke out.

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1 week ago
42 minutes

Entrepreneur Intel
The SECRET to Building Trust in a Noisy World | feat. CEO Tom Schwab | EP55

Tom Schwab, founder and "Chief Evangelist Officer" of Interview Valet, joins to discuss how meaningful conversations (NOT marketing noise) build real trust to drive business growth. Tom shares how podcast guesting has evolved into one of the most effective ways to connect with audiences, build authority, and leverage AI to increase discoverability.

We cover...
- Why RELATIONSHIPS remain the ultimate currency in business
- How AI is reshaping marketing and lead generation
- Efficiency vs Effectiveness in marketing
- How to create valuable content that compounds over time

Resources
Clicksand: How Digital Marketing is Ruining Your Business by Bill Troy

- - - - -
This episode brought to you by Stealth Consulting.

Connect with Wes
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

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3 weeks ago
43 minutes

Entrepreneur Intel
He was BROKE in 2008... now he OWNS a USDA plant | with CEO Haig Berberian | EP 53

Haig Berberian didn’t just sell other people’s products — he built the capability to make his own. We dig into how he went from brokering food to taking possession, then launching a USDA plant to control quality, safety, and margins. We talk 2008 survival, credit when you’re broke, why phone calls still win, and what it really takes to scale premium sausage and meats.

We also get honest about leadership and life: EO as a founder’s tribe, stepping back so your team can step up, lessons from caring for a parent, and why e-commerce isn’t always the move when you’re crushing B2B. Unfiltered, practical, and very real. 

Thank you for watching!

This episode brought to you by Stealth Consulting.

Connect with Wes:
Web: https://stealthconsulting.com/
LinkedIn: https://www.linkedin.com/in/wesleymathews/
Instagram: https://www.instagram.com/stealth_consulting/

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1 month ago
43 minutes

Entrepreneur Intel
Building Content That Lasts in the Age of AI w/ Dave Kustin - Episode #53

Dave Kustin is a brand strategist and co-founder of ContentBacon, a company he built to solve a problem he saw in the market: businesses either hiring a random freelancer for $5 or paying massive retainers to big agencies—without much in between. With ContentBacon, Dave set out to create something different: scalable, transparent, and focused on delivering real content that actually works.

In this episode, Dave shares his journey from running an agency to launching a service company built for scale. He opens up about how joining EO (Entrepreneurs’ Organization) gave him the accountability and vision to grow, why letting go of being the “creative director” was so tough, and how he learned to be creative about building a company instead of just designing campaigns.

We also get into the realities of content marketing in 2025—why simply churning out AI-generated blogs won’t cut it, and why human fingerprints are more important than ever in creating content that resonates. Dave explains how his team uses AI as a partner for ideation and heavy lifting, but always relies on professional writers and editors to keep the heart in the work.

If you’ve ever struggled with scaling your business, debated whether content is really worth the investment, or wondered how AI is changing the game, this episode is packed with insights. Dave also shares practical tips, like how to start building content just by answering your top 10 FAQs, and why messy first drafts are better than waiting for “perfect.”


Join us for this conversation if you’re an entrepreneur, visionary, or team leader who wants to create a business that scales without losing its soul.

Here’s what we talked about:

- How Dave built ContentBacon, a scalable “anti-agency” for content marketing.

- Why EO and accountability groups helped him think bigger and scale.

- Why content still needs a human fingerprint in the age of AI.

- Start your content strategy by answering your top 10 FAQs.

- Why “perfect” content doesn’t exist—and messy drafts win.

Dave Kustin’s Social Links:
 LinkedIn:https://www.linkedin.com/in/davekustin/

Links:
Entrepreneur Intel: https://entrepreneurintel.com/
Stealth Consulting: https://stealthconsulting.com
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/

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1 month ago
39 minutes

Entrepreneur Intel
Flying Through Business Turbulence: Strategy, Pricing, and Teamwork w/ Brian Doyle – Episode #52

Brian Doyle is a former Air Force pilot who commanded 31 combat missions before moving into the business world, working at GE Capital, and eventually becoming CEO of Holden Advisors. Today, he helps $100M–$5B companies increase profitability by building pricing strategies that actually get implemented—and embraced—by sales teams.


In this episode, Brian shares how lessons from the cockpit translate to leading in business, from staying calm under pressure to keeping your “cross check” on all parts of the operation. He opens up about navigating COVID just weeks into his CEO role, the dangers of relying too heavily on one client, and why process and discipline are just as important as big ideas.


Brian also talks about bridging generational gaps inside organizations, building trust between sales teams and leadership, and using EOS to keep everyone aligned. Whether it’s negotiating with giants like Amazon or helping companies understand their true value, he explains how to create pricing power without losing customers.


Join us for a candid look at leadership, strategy, and execution from someone who’s flown through turbulence—both in the air and in business—and come out stronger.

In this episode, we talked about:


  • How 31 combat missions as an Air Force pilot shaped Brian’s leadership and decision-making.
  • Why Holden Advisors blends value-based pricing strategy with hands-on implementation.
  • Lessons from rapid growth tied to a single major client.
  • Pivoting to virtual delivery weeks into his CEO role.
  • Using a pilot’s “cross check” to avoid business blind spots.
  • Leveraging EOS to align big ideas with disciplined execution.
  • Bridging gaps between sales teams and leadership.
  • Adapting communication styles for Millennials and Gen Z.
  • Negotiating with giants like Amazon while protecting pricing.
  • Connecting with younger generations in a changing workplace.

Brian Doyle's Social Links: 

Email: bdoyle@holdenadvisers.com 

LinkedIn: https://www.linkedin.com/in/brianadoyle 

Company Website: https://holdenadvisors.com 

Links:

Stealth Consulting: https://stealthconsulting.com/ 

Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/ 

Skypayments: https://www.skypaymentsgroup.com/ 

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2 months ago
42 minutes

Entrepreneur Intel
The AI Playbook Every Small Business Needs Right Now w/ Youssef Tawfik - Episode #51

Youssef Tawfik is a former national basketball player from Egypt who left a safe career in big tech to build his own company, Revy. Today, he’s helping businesses around the world use software and AI to modernize, especially the ones still stuck doing things with pen and paper in 2025.

 

In this episode, Youssef shares his journey from working in big tech to building scalable solutions. He talks about how he knew it was time to bet on himself and offers valuable insights for any visionary founder or business leader looking to modernize operations, leverage AI responsibly, and bring their team along for the ride.

 

Youssef breaks down exactly how small businesses can start automating today by just looking at the tools they already use. He also debunks the myth that “AI is here to replace people” and shows how you can use AI tools to work faster, better, and smarter.

 

We also talk about the human side of bringing in new tools. Youssef shares how to help your team get excited about change, not scared of it. From setting up systems the right way to making sure your data is clean and organized, he explains how to actually prepare your business to use AI in a way that works.

 

Join us today if you’re a founder, entrepreneur, or team leader. This episode will help you make smarter decisions around AI and automation and show you how to grow a business that can keep up with your biggest ideas.

Youssef Tawfik's Social Links:
LinkedIn: https://www.linkedin.com/in/youssef-tawfik11/
Company LinkedIn:https://www.linkedin.com/company/revi-agency/
Company Website: https://revi.agency/
Company Instagram: https://www.instagram.com/revi.agency/
Guest Instagram: https://www.instagram.com/yousseftawfik11/


Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Skypayments: https://www.skypaymentsgroup.com/

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4 months ago
43 minutes

Entrepreneur Intel
How Entrepreneurs Can Build And Protect Tax-Free Wealth Using Life Insurance w/ Jason Hansen - Episode #50

Jason Hansen is a Certified Living Benefits Expert and founder of Midwest Family Financial. For over 20 years, he’s helped entrepreneurs and families use life insurance to protect their future, build tax-free income, and avoid financial disaster. 

 
Today, Jason joins me to break down a topic that confuses a lot of people: life insurance. We talk about what it really is, the difference between term and permanent life insurance, and how living benefits can help you while you’re still alive, not just after you die. 

 
Jason breaks down how founders can use the right type of policy to cover worst-case scenarios, tap into their death benefit while still alive, and create a cash reserve they can borrow from at any time without involving the IRS.

 
We explore the strategy of using permanent life insurance as a cash flow and investment vehicle, explaining the infinite banking concept in plain English. Jason also shares real-life stories, like the policy he used to help his son buy a truck and how Walt Disney used life insurance to build Disneyland. 

 
Jason also shares certain policies that allow chronically ill and terminal patients can access up to $20,000 a month without you having to pay extra.

 
Join us today as we break down complex topics into understandable concepts, explore how to build a policy that works for you, and help you protect your future without getting overwhelmed by sales jargon.

Jason Hansen's Social Links:
CEO of midwest family financial ( http://midwestfamilyfinancial.com )
LinkedIn: https://www.linkedin.com/in/jason-hansen-8078a7149/


Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Skypayments: https://www.skypaymentsgroup.com/

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4 months ago
40 minutes

Entrepreneur Intel
How To Use AI To Save Time, Cut Costs & 10X Business Fast w/ Josh Snyder - Episode #49

Josh Snyder is the VP of Sales at Xerion Software and FieldApps AI, where he helps companies dump inefficient processes and build custom AI-powered software without writing a single line of code. 

 

In today's episode, Josh shares how his team transformed from a traditional software company into a cutting-edge AI wrapper business that builds tools from simple client conversations.

 

Josh joins me to dive into: how AI is removing the complexity from software development, drastically reducing costs, and putting powerful tools into the hands of business owners who know their operations but not necessarily how to code. He explains how his team can turn a 30-minute discovery call into a working front-end prototype within hours.

 

We explore; real-world examples in agriculture, utilities, and digital marketing, discuss the rising role of creative problem-solvers in AI development, and unpack how AI is changing hiring, data collection, strategy execution, and customer engagement.

 

If your business is just getting started, Josh shares actionable advice on how you can identify operational problems, ask the right questions, and use tools like ChatGPT and Claude to create momentum for growth.

 

Join us today if you're curious about how to future-proof your business, or want to stop wasting time on manual tasks and start using AI to grow smarter and faster!


Josh Snyder Social Links:
https://www.linkedin.com/in/josh-snyder-746336a/

Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Skypayments: https://www.skypaymentsgroup.com/

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5 months ago
43 minutes

Entrepreneur Intel
They Said Credit Card Fees Were Inevitable... Then We Found This Loophole w/ Ilyssa Grant & Dave Lava (Ep 48)

Dave Lava and Ilyssa Grant have quietly helped business owners save millions by rethinking how payment processing ‘should’ work. With backgrounds in business, tech, and entrepreneurship, they saw the flaws in the traditional system and decided to build something better. Today, they work with companies across the country to help them take back control of their revenue.


Today, Dave and Ilyssa joined me to talk about what most people get wrong about credit card fees and why accepting them as “just part of doing business” could be a huge mistake. We dive into how they’ve helped businesses cut costs without cutting corners, and the small shifts that you can make in how you accept payments that can easily lead to massive savings over time.

 

They also share the journey that brought them into this space, including the early resistance they faced and the breakthroughs that changed everything. Their story is one of persistence, innovation, and a refusal to follow the crowd. What they’ve built now not only helps businesses save money, it makes the entire process simpler and more transparent.


We explore the future of technology and digital payments might look like and how they can affect your business. Dave and Ilyssa also expose to you a behind-the-scenes look at where digital payments are going, and what you can do as a smart business owner to stay ahead.

 

Join us today if you’ve ever wondered why you're paying so much just to get paid or how to break free from the system that keeps taking a cut.


Ilyssa Grant Social Links:
https://www.linkedin.com/in/ilyssagrant/

Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Skypayments: https://www.skypaymentsgroup.com/

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6 months ago
41 minutes

Entrepreneur Intel
I Had to Stop Working IN My Business to Save It - Alek Ivanov’s $3M Breakthrough - Episode #47

Alek Ivanov is the founder of Synergy3, an HVAC company that’s grown to over 30 team members and more than $8 million in revenue. But his path to success was anything but smooth: and from arriving in the U.S. with just $8 to building a thriving business from the ground up, Alek bares it all.


Today, Alek joins me to dive into the emotional and practical journey of entrepreneurship. Alek shares the chance encounter that led him into the HVAC industry, and the three factors that helped him build a team that thrives - even when he’s off biking solo across Iceland or competing in an Ironman.


We also get real about turning your most hurtful moments into fuel for your success. Aleks shares exactly how he lost over $500,000, Plus the toughest lessons and internal shifts he went through to break through the $3M bottleneck in his business


Join us today whether you’re in home services or any entrepreneurial space as we discuss the SOPs, the cost of poor partnerships, mental health, and what it really takes to chase big goals like building a $100M business.

Links:
Stealth Consulting: https://stealthconsulting.com/
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/
Synergy3: https://synergy3.com/

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7 months ago
41 minutes

Entrepreneur Intel
The Future of SaaS & Business Growth - Nathan Tyler - Entrepreneur Intel - Episode #46


How can SaaS fuel your business growth and keep you ahead of the curve? In this week’s episode of Entrepreneur Intel, host Wes Matthews sits down with Nathan Tyler, an experienced founder and SaaS expert, to uncover how data-driven decision-making can transform your company.

Nathan shares his journey from building a web agency to creating BlinkMetrics, a SaaS platform that gives entrepreneurs real-time insights into their key business metrics. Learn how SaaS tools can automate performance tracking, eliminate guesswork, and help you scale with clarity.

Discover why knowing your numbers is the ultimate growth hack—and how the right SaaS can help you avoid costly blind spots, streamline operations, and make better business moves every day.

Takeaways:

  • SaaS is the key to unlocking accurate, real-time business data—helping you catch issues early and seize growth opportunities fast.
  • Tracking the right metrics with SaaS tools lets you lead with confidence, not guesswork.
  • Great SaaS products focus on both user experience and world-class customer support—because software should solve problems, not create new ones.
  • Entrepreneurs who leverage SaaS tools like BlinkMetrics gain a competitive edge by staying on top of their business performance daily.

Quote of the Show:
“The best entrepreneurs don’t guess—they measure. SaaS turns your business blind spots into growth opportunities.” – Nathan Tyler

Links:
BlinkMetrics: www.blinkmetrics.com
Stealth Consulting: www.stealthconsulting.com


If you're an entrepreneur looking to scale smarter, cut through the noise, and master your business metrics, this episode is a must-listen. Don’t miss it!

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8 months ago
47 minutes

Entrepreneur Intel
Aligning Team Dynamics with Success - Jay Hawreluk - Entrepreneur Intel - Episode #45


How do you build a team that thrives together and drives business success? In this week’s episode of Entrepreneur Intel, host Wes Matthews sits down with Jay Hawreluk, founder of AcuMax Index, to explore how understanding team dynamics can transform your organization.

Jay shares his entrepreneurial journey, starting with nothing but a vision in 2012, and how he developed a revolutionary tool to help businesses hire smarter, reduce turnover, and improve productivity. Discover why team dynamics play a critical role in aligning individual strengths with organizational goals and how neuroscience-backed insights can help you get it right every time.


Takeaways:

  • Neuroscience is the game-changer in understanding innate human wiring and building effective teams.
  •  Aligning roles with individuals’ natural wiring fosters stronger team dynamics and reduces workplace stress.
  • By focusing on the strengths and limitations of each team member, you can create a collaborative environment that drives results.
  •  Making the right hire isn’t just a cost-saving move—it’s a path to building a happier, more productive workplace.

Quote of the Show:
 “When you align people to their wiring, their success fuels the team’s success.” - Jay Hawreluk

Links:
AcuMax Index: www.acumaxindex.com


Whether you're hiring for growth or building a collaborative workplace, this episode dives into the core of team dynamics and how it shapes organizational success. Don't miss it!

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9 months ago
42 minutes

Entrepreneur Intel
Revolutionizing the Roofing Industry - Mike Harvey - Entrepreneur Intel - Episode #44

In this episode, we sit down with Mike Harvey, founder of The Roof Resource, to explore his journey of disrupting the roofing industry. By applying innovative business models akin to Airbnb, Mike has redefined how roofing services are delivered, saving homeowners significant costs and earning their trust. He shares insights into his franchise model, the power of customer-centric innovation, and his vision for scaling this unique approach to other industries.


Takeaways:

  • The "Airbnb of Roofing": Mike’s innovative approach connects homeowners with roofing solutions at half the traditional cost, without owning materials or contractors.

  • Overcoming Challenges: Building trust with customers was initially a hurdle, but referrals and exceptional service created lasting credibility.

  • The Power of Process: Proprietary systems like their custom CRM and robust agreements make The Roof Resource scalable and unique.

  • Franchise Growth: With an affordable franchise model and extensive support, entrepreneurs can join this revolutionary movement.

  • Future Expansion: Mike plans to expand into windows, gutters, and beyond, while maintaining a sharp focus on roofing for now.


Quote of the Show:

 "We’re not just selling roofs; we’re delivering a service that transforms how people think about home improvement, saving families thousands and building trust.” - Mike Harvey 


Links:

  • LinkedIn: https://www.linkedin.com/in/mike-harvey-a53bb7116/
  • Website: https://harveysroofingllc.com/


Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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9 months ago
40 minutes

Entrepreneur Intel
Unpacking Visionary and Integrator Dynamics - Lisa McCurdy - Entrepreneur Intel - Episode #43

In this episode, we explore the crucial relationship between visionaries and integrators in business, discussing how their collaboration can drive success and sustainability. Our guest shares insights on fostering the right company culture, the importance of behavioral assessments, and best practices for hiring and onboarding. We also dive into strategies for overcoming challenges faced by entrepreneurs, including loneliness in leadership, effective delegation, and scaling with purpose. This episode is packed with actionable advice for business leaders looking to sharpen their skills and enhance team dynamics.


Takeaways:

  • Visionary-Integrator Synergy: The partnership between visionaries and integrators is essential for scaling businesses effectively. Visionaries focus on long-term goals, while integrators ensure daily operations align with these objectives.

  • The Right People in the Right Seats: Using tools like Culture Index, Colby, and Working Genius can help identify team members' strengths and align them with the right roles, fostering better outcomes and reducing friction.

  • The Value of Behavioral Assessments: Assessments like Acumax and Patrick Lencioni's frameworks provide deep insights into team dynamics and individual contributions, ensuring healthier work environments.

  • Hiring Lessons Learned: Cutting corners by hiring cheaper talent can lead to repeated failures. Investing in experienced professionals yields long-term benefits and avoids costly mistakes.

  • Overcoming Visionary Challenges: Tools like the Vision/Traction Organizer (VTO) and Strategic Coach’s Impact Filter help visionaries clarify goals and improve communication with their teams.

  • Regular Alignment Meetings: Weekly or biweekly "same page" meetings between visionaries and integrators strengthen alignment and ensure the business moves forward cohesively.

Quote of the Show:

"Integrators get into the details, but visionaries are always looking down the field and beyond—this dynamic, when respected, is how businesses truly thrive." - Robert Wolfe 


Links:

  • LinkedIn: https://www.linkedin.com/in/lisatmccurdy/
  • Website: https://www.cbltm.com/

Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614


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10 months ago
40 minutes

Entrepreneur Intel
Leading with Data in Marketing - Ben Quintana - Entrepreneur Intel - Episode #42

In this episode of Entrepreneur Intel, we delve into the insights shared by Ben Quintana, who is the Principal at Kis Solutions. The conversation explores innovative approaches to advertising, creative strategies, and customer experience optimization. Ben brings a unique perspective rooted in data-driven decision-making and the application of economic principles to foster impactful customer interactions.


Takeaways:

  • Customer-First Strategies: Ben emphasizes the power of prioritizing customer experience in shaping successful marketing campaigns.
  • Data-Driven Marketing: The integration of data analysis and economic principles is essential for achieving marketing success.
  • Transparent and Integrated Shopping Experiences: Innovations in automotive retail are highlighted, showcasing how transparency can enhance customer trust and engagement.
  • Challenging the Status Quo: Success often lies in questioning conventional methods and embracing new technology and partnerships.
  • Revenue Technology Leadership: Insights from Ben on implementing MarTech tools and managing multi-million dollar tech stacks to drive GTM effectiveness.

Quote of the Show:

 "The key to marketing success lies not just in the numbers, but in telling a story that the customer can connect with — one that’s transparent, concise, and built on trust.” - Ben Quintana


Links:

  • LinkedIn: https://www.linkedin.com/in/ben-quintana-4a43682/
  • Website: https://www.kissolutions.tech/


Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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10 months ago
40 minutes

Entrepreneur Intel
Unlocking E-commerce Marketing Efficiency - Charles Leikauf - Entrepreneur Intel - Episode #41

In this episode, Charles Leikauf, a fractional CFO and e-commerce marketing expert, shares insights into achieving marketing efficiency and driving revenue growth for e-commerce businesses. He discusses challenges with ad platforms, the importance of data accuracy, and strategies to optimize marketing spend. Charles also talks about how he works with clients to streamline financials and manage growth, using a playbook to guide decisions. If you're looking to boost your marketing effectiveness, this episode provides practical tips for making smarter ad spend decisions.


Takeaways:

  • Data-Driven Decisions: Platforms like Facebook, Google, and Snapchat all provide data, but attribution can be misleading. It's crucial to rely on accurate data for making strategic decisions on ad spend.

  • Marketing Efficiency Ratio (MER): By focusing on MER, you can determine the optimal ad spend to achieve the highest possible return.

  • CFO’s Role in E-commerce Growth: Charles emphasizes the importance of financial accuracy, setting clear goals, and using playbooks to guide businesses through cost management and scaling strategies.

  • Leveraging Sales Teams for High-Ticket Items: Adding salespeople to call abandoned carts can significantly boost revenue for higher-ticket items like massage tables or other specialty products.

  • Overcoming Fear of Spending on Ads: Many entrepreneurs fear investing in ads, but Charles uses financial modeling to show the potential return on investment, helping businesses confidently scale their ad spend.

Quote of the Show:

"If I had a box, it's a little black box, and I could feed a dollar into it and it popped out four, you better believe I'm taking out a second mortgage and I'm putting every dollar I can into that box." - Charles Lykoff


Links:

  • LinkedIn: https://www.linkedin.com/in/cleikauf/
  • Website: https://www.linkedin.com/company/profit-surge-group/

Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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11 months ago
38 minutes

Entrepreneur Intel
Modernizing Board Meetings with ZECK - Robert Wolfe - Entrepreneur Intel - Episode #40

In this episode, we dive into the creation and innovative mission of ZEC, a platform designed to modernize and simplify board meetings. Born from the founders’ personal frustrations at Moosejaw and CrowdRise, ZEC addresses the inefficiencies of traditional board presentations, which often spanned over 100 hours of preparation for decks exceeding 130 slides. By integrating cutting-edge AI and infusing lighthearted elements into a serious process, ZEC transforms board meetings into more productive and enjoyable experiences. The discussion covers how the platform enhances preparation, ensures security, and fosters a collaborative environment that aligns with today’s technological advancements.


Takeaways:

  • Origin of ZEC: The idea for ZEC came from firsthand experiences with cumbersome board presentations at Moosejaw and CrowdRise, where the shortest deck was 134 slides, taking over 100 hours to create and resulting in repetitive, unproductive meetings.
  • Building on Familiar Ground: ZEC was co-founded by the guest, his brother, and Edward Norton. Their team comprises members from Moosejaw and CrowdRise, allowing for a seamless startup phase where everyone spoke the same language and could collaborate effectively.
  • ZEC’s Target Market: The platform is suited for any organization with a board, from enterprises to nonprofits. Notably, 25% of ZEC’s users are nonprofits, a segment they did not initially anticipate.
  • Vision for ZEC: ZEC aims to modernize board meetings similarly to how DocuSign revolutionized signing documents. The platform prioritizes accessibility and collaboration, recognizing the limitations of traditional slide decks in today’s digital landscape.
  • Infusing Fun into the Process: ZEC’s branding includes creative, lighthearted touches—such as sending cookies to client teams before board meetings, with notes that bring humor to otherwise tense situations.
  • Integration of AI: ZEC leverages AI, powered by a secure backbone based on ChatGPT, to significantly reduce preparation time and enhance the quality of presentations. The platform’s AI is tailored to executive needs, turning users from content authors into editors.
  • Security Focus: Understanding the sensitive nature of board content, ZEC has implemented robust security measures to ensure compliance, meeting stringent due diligence standards.

Quote of the Show:

 "We’re trying to modernize the board meeting experience in the same way DocuSign modernized signing documents. It’s about transforming a process that’s outdated and making it not just efficient, but engaging.” - Robert Wolfe 


Links:

  • LinkedIn: https://www.linkedin.com/in/robert-w-0abaaa273/
  • Website: https://www.zeck.app/

Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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11 months ago
35 minutes

Entrepreneur Intel
Visionaries and Operators: Building Bridges for Success with Mario Lupia - Entrepreneur Intel - Episode #39

In this insightful episode, Wes speaks with Mario Lupia, an expert in operations and leadership, about the challenges faced by visionary entrepreneurs and how structured processes are essential for achieving their ambitious goals. The discussion centers around balancing visionary ideas with realistic operational strategies and the importance of having an experienced operator to transform vision into execution.

Takeaways:

  • Visionaries often have grand ideas but may struggle with practical execution, as they tend to focus more on the big picture and less on the step-by-step process required to achieve it.
  • Establishing a clear end goal is essential before creating strategies to achieve it. Without a defined outcome, the steps to get there may become disorganized or misguided.
  • Tools like the Vision Traction Organizer (VTO) from EOS are highly effective in aligning visionaries and operators by clearly documenting core values, long-term targets, and actionable plans. This alignment helps ensure that everyone is on the same page.
  • Operators play a crucial role in translating high-level goals into actionable steps, providing structure, timelines, and foresight to prevent potential setbacks. They serve as the bridge between vision and reality.
  • Effective operators ask tough questions and challenge assumptions to ensure realistic goal-setting and resource allocation. They don’t just accept ideas at face value but delve deeper to highlight gaps and foster better decision-making.

Quote of the Show:
“A visionary might see the end result, but it’s the operator who steps in and says, 'Here’s how we’re going to get there.'” - Mario Lupia

Links:

  • LinkedIn: https://www.linkedin.com/in/mario-lupia-57a460/
  • Website: https://opfficiency.com/

Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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11 months ago
42 minutes

Entrepreneur Intel
Fractional Leadership & Scaling Businesses - Mark Scrimenti - Entrepreneur Intel - Episode #38

In this episode, Wes is joined by Mark Scrimenti, an expert in fractional leadership, to discuss the power of fractional executives and how businesses can scale effectively using frameworks like EOS. Mark shares his experience transitioning from digital marketing to fractional COO and how businesses can benefit from having strategic support without the commitment of a full-time executive. They explore the challenges of being a visionary leader, managing growth, and the importance of setting clear goals while embracing iterative improvements.

Takeaways:
- Fractional executives bring a strategic edge to companies by focusing on specific needs while offering flexibility.
- The role of a fractional COO is often temporary, aimed at setting up systems for growth and eventually handing over responsibilities to an internal team member.
- The key to a successful fractional leadership model is regular communication, accountability, and a structured approach to planning and goal-setting (e.g., EOS, OKRs).
- Visionaries need to embrace imperfection, iterate often, and allow their businesses to evolve in response to feedback and changing market conditions.
- Building a healthy, growth-oriented culture within the company is crucial for long-term success.

Quote of the Show:
“Done is better than perfect. If you get it out there, you get real market feedback, and you just keep improving.” – Mark Scrimenti

Links:
- LinkedIn: https://www.linkedin.com/in/markscrimenti/
- Website: https://vividpathconsulting.com/

Ways to Tune In:
- Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
- Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
- Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
- Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614

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1 year ago
44 minutes

Entrepreneur Intel
Betting on Yourself: A Founder’s Guide to Success - Alexandra Satine - Entrepreneur Intel - Episode #37

In this episode, we sit down with a seasoned entrepreneur Alexandra Satine Co-Founder and Fractional COO/CFO at Your-Cohort. She shares her journey from building her first business in her 20s to gaining two decades of experience working with Fortune 500 companies and VC-backed startups. She discusses the importance of betting on yourself, managing time, and balancing operations, finance, and people in business. Tune in to learn about her unique perspective on startup infrastructure, the differences between self-funded and VC-backed companies, and how founders can set themselves up for success by building strong teams and financial models.

 

Takeaways:

  • Betting on Yourself: Building your cohort and company begins with believing in yourself, as no one will be more invested in your success than you.
  • The Value of Time: Time is the most valuable resource, and entrepreneurs should focus on making the most of it while also giving back to others.
  • The Entrepreneur's Journey: Moving from Venezuela to the U.S. at 20, the guest shares her experiences working in retail, manufacturing, and finance, ultimately leading her to build her own business.
  • Operations, Finance, and People: The importance of these three pillars in any business, and how balancing them is crucial for growth and sustainability.
  • VC vs. Self-Funded: The guest dives into the differences between VC-backed companies and self-funded ventures, highlighting the expectations, timelines, and pressures associated with each.
  • Building the Right Team: Hiring the right talent early on is key for success, as mistakes in this area can lead to a costly waste of time and resources.
  • Financial Literacy: Entrepreneurs must educate themselves on finance, from understanding a P&L to knowing how to structure their business and hire the right professionals, such as bookkeepers, to guide them.

Quote of the Show:

"At the end of the day, it's about betting on yourself, and not waiting for someone's approval. No one will ever believe in you like you believe in yourself." - Alexandra Santine 


Links:

  • LinkedIn: https://www.linkedin.com/in/alexandra-satine-78907020/
  • Website: https://www.yourcohort.co/

Ways to Tune In:

  • Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
  • Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
  • Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614
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1 year ago
43 minutes

Entrepreneur Intel
Welcome to Entrepreneur Intel, a podcast where we discuss the most important strategies for success from amazing entrepreneurs. Host Wes Mathews sits down with business owners to learn about how they got started running their own business, what helped them succeed and the biggest lessons they learned along the way. Be sure to catch new episodes every Thursday morning, and to make sure you never miss out on any insights, don’t forget to subscribe to Apple Podcasts, Spotify, You Tube or wherever you get your podcasts. This show is sponsored by Stealth Consulting, your Fractional CMO. Stealth provides the roadmap and accountability to reach your business and marketing goals. Learn more at https://stealthconsulting.com/