Amazon has drastically changed customer expectations. People assume that they can get nearly anything—from products to food—delivered to their doorsteps quickly and easily. With the pandemic, we've also seen a dramatic increase in buy online, pickup at stores. Consumers realized they liked it, and that trend continues.

It means retailers must meet the new customer expectations with seamless experiences between digital and brick-and-mortar. In this podcast, Stratix's Chief Strategy and Solutions Officer Alex Kalish looks at how mobile devices play a huge role at every step, including supply chain, inventory management, customer service, and point of sale.