Uncovering market journeys as a marketing leader (with Amit Pande)

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Enterprise Leaders

10 episodes

1 day ago

Welcome to the Enterprise Leaders podcast, where we discuss the stories and lessons behind successful enterprise businesses. We talk to entrepreneurs, executives, and business leaders to learn from their expertise and explore the playbooks that are critical to building category leaders. Your host - Arun Penmetsa, a partner at Storm Ventures, an early-stage venture capital firm based in Silicon Valley. If you like our content, make sure to subscribe and share it with your friends & colleagues - and reach out with any feedback or suggestions for guests to podcast@stormventures.com.

Entrepreneurship

Business

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Entrepreneurship

Business

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Uncovering market journeys as a marketing leader (with Amit Pande) - ep. #7

Enterprise Leaders

44 minutes 55 seconds

4 years ago

Uncovering market journeys as a marketing leader (with Amit Pande) - ep. #7

The role of a Chief Marketing Officer (CMO) has evolved tremendously over the years. What was once about building the brand and advertising has grown to include technology, analytics, and impact. Additionally, marketing works more closely with sales and customer success than ever before to ultimately bring a unified vision and value to customers. Amit Pande, global head of product marketing at Wrike, explores this evolution and draws upon his experiences at companies like Aviso, Tact, and HP, to build a roadmap for a successful marketing organization.

Wrike, recently acquired by Citrix, is the most versatile work management platform for enterprises. Over 20,000 customers, including Airbnb, Apple, Walmart, Estée Lauder, Oracle, and Tiffany & Co., and 2M+ users across 140 countries depend on Wrike to help teams plan, manage, and complete work at scale.

Make sure to also follow us on Twitter (https://twitter.com/stormventures) and check out our website (www.stormventures.com/thoughts) for a lot more content on building & scaling successful B2B SaaS businesses.

About Storm Ventures

Storm Ventures is a Silicon Valley-based venture capital firm that is focused on building enterprise leaders with over $1 billion in capital under management. Over its 20 year history, Storm has partnered with entrepreneurs on the startup journey to address some of the most challenging problems that businesses face across the B2B enterprise software space. Portfolio companies include Algolia, Marketo (IPO/Vista), MobileIron (IPO/Ivanti), Pipedrive (Vista), Qualio, SalesLoft, Splashtop, Talkdesk, Tekion, and Workato.