Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘unicorns’ or even centaurs, it is perhaps worth asking whether we have not entered an innovation bubble, yet accentuated by that of generative AI, marked by the correction of technology values and a return to more traditional values. Yet it may be too early to find out about the reality of such disruptive innovations. Here are my thoughts about the subject with a few references to sources and books I found interesting.
Disruption: Is Disruptive Innovation Overhyped?

The so-called GenAI revolution
While some have been claiming that we are living in a bubble of innovation (here, here and here for instance and here and here with AI), it has to be said that not everyone always agrees. Especially with the advent of the so-called GenAI revolution.
As I felt like tackling the topic of disruptive innovation, I thought it would be interesting to revisit an article by Joanne Jacobs from a few years ago about this subject: ‘Are we in a disruptive bubble?‘.
In this piece, she explains what role disruptive innovation is playing in contemporary markets. She argues that disruption is not just a fad, but something more profound.

Forget all about unicorns, here come the centaurs! Bessemer Venture Partners – State of the Cloud 2022The hype surrounding disruptive innovation is overwhelming. Here is what I found here and there:

* Disruptive innovation is deemed to impact businesses and employment . with all-out automation a major source of job destruction;
* Integration of productive innovation is supposed to have enabled some companies to reinvent themselves ;
* Organisations are said to be reshaped through the introduction of collaborative networked business approaches ;
* Profound changes in traditional markets (as for banks for Back to Episodes