AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor has placed AI at the heart of its innovation strategy. In this interview conducted at the event, Stephane explains how AI agents are revolutionising commercial efficiency whilst maximising security and privacy. A fascinating dive into the future of AI-powered sales enablement that’s redefining commercial performance standards.



AI Saves Time for Sales and Marketing Teams




AI-powered sales enablement : Stephane Renger is the co-founder and General Manager of European sales enablement company Salesapps.








How is AI transforming sales enablement and sales in general?



Stephane Renger: At Salesapps, we’re working on AI agents with the goal of bringing greater efficiency to sales teams, while maximising data privacy and security.



Specifically, what do these AI agents do?



S.R. We developed three types of intelligent agents for our AI-powered sales enablement solution.




* The ‘company profiler‘ AI agent analyses the targeted business regarding its strengths, weaknesses, products, competition, news…,



* The ‘individual profiler’ agent describes the buyer’s profile: background, interests, pain points… Then we use content enrichment agents with metadata to generate sales presentations and pitches,



* Finally, our ‘conversational agent’ restructures meeting minutes and reports.





Once again, this major B2B event took place in the prestigious premises of the Parc des Princes in Paris, with a focus on AI-powered sales enablement.




What are the efficiency gains from the implementation of AI within sales enablement?



S.R. They are quite blatant, mainly in terms of time savings. Thanks to AI, salespeople quickly access information that used to take hours to research.




For a complete sales team, there is at least 20% time saving, which equates to one working day every week. Marketing teams and content managers can save up to 50% of their time.




Is this an opportunity for getting rid of salespeople?



S.R. No, it’s not. Salespeople only spend one third of their time actually selling. Two thirds are devoted to paperwork, CRM, preparation. Automation frees up their time from what isn’t their core business.



Are certain sales roles more threatened than others?



S.R. It depends mainly on the products being sold. The buyer only spends 5% of their time with the salesperson, 80% of the purchasing process happens on the web. So the remaining 5% must involve a complex buying process to require human intervention. In other cases, self-service is way sufficient, even in B2B.



In a nutshell, Sales Enablement becomes AI-Powered Sales?



S. R. For the past two years, we’ve been talking more about ‘AI-powered sales enablement’ than traditional Sales Enablement. This concept is more immediately understandable and evokes innovation in the commercial approach. Worthy of note, for English-speaking markets, we keep that term ‘sales enablement’, but for French-speaking markets,