In this insightful episode, Pete Sackett, the Founder and Director of CDE Design Solutions, shares his wealth of experience and knowledge on building a sustainable engineering business.   He started CDE in 2001 after spending several years working in various engineering roles. His initial vision was to provide drafting and factory-related mechanical engineering services to local food manufacturers.  Pete shares the challenges and pivotal moments that have shaped the company's trajectory. He emphasises the pivotal role of having deep expertise in his team to build specialisation and create a unique market position   We explore Pete’s approach to fostering open dialogue within the company and with clients, emphasising the value of regular discussions to gauge progress, address challenges, and ensure smooth operations.   Over the course of 20 years leading CDE, Pete has accumulated a collection of captivating anecdotes and real-world examples that he generously shares with us. He takes the opportunity to explore key moments in CDE Design Solutions' history, including fundamental decisions that have greatly influenced the company's trajectory.  Pete's candid storytelling and practical wisdom make this episode a great listen for anyone seeking a deeper understanding of sustainable business practices and long-term success.