In this Long Term Thinking for Business Success episode, I sit down with Paul Wehbe, Managing Director of Infrastructure Engineering Group (IEG). With over 20 years of experience in the electrical infrastructure industry, Paul walks us through his transition from a corporate role at Ausgrid to starting IEG, which focuses on delivering innovative, client-centered utility solutions. What began as a side business offering 3D design and modelling services evolved into a fully-fledged consulting company specialising in high-risk utility infrastructure projects. Paul shares the early challenges of managing a small business and learning how to deal with demanding clients, quoting uncertainties, and avoiding scope creep. He reveals that becoming an entrepreneur wasn’t originally planned, but his passion for pushing boundaries and trying new things made it a natural transition.  One of the early lessons Paul highlights is understanding how to manage risk and uncertainty while ensuring clear communication with clients. He believes success comes from delivering great work and building lasting relationships through trust and transparency. As we delve deeper into the discussion, Paul discusses the importance of company culture and personal branding for himself and his team. He emphasises the idea of being selective with clients, focusing on alignment with their values and leadership, which has been critical to IEG’s growth.  Paul also discusses building trust and accountability within a team, sharing stories from his leadership experiences to set the right example. He believes that employees should reflect the company’s values and build strong personal brands so that clients remember them for their excellent service. Paul is proud of the team culture at IEG, particularly the feedback they receive from clients who request specific team members by name, even if they weren’t initially assigned to a project. He notes that this kind of client loyalty comes from consistently providing a "red carpet experience," which has helped IEG establish a reputation as a trusted advisor in the utility infrastructure space. One of Paul's top insights is the importance of strategic hires in scaling a business. He realised early on that to achieve stability and growth, he needed to hire a team he could trust unconditionally. He also highlights the need for flexibility and a "flex strategy" when scaling to handle surges in demand. This approach has helped IEG manage periods of rapid growth without compromising on quality.