Hosted by Ross Geiger, this podcast serves as a guide to help you engineer a seamless and efficient GTM engine. Join us as we delve into the minds of world-class sales, marketing, and RevOps leaders who have successfully built elite go-to-market (GTM) functions. Each episode, a new guest shares their journey, uncovering what worked, what didn't, and how they navigated the inevitable complexities of growing their GTM function. Learn from those who have been in the trenches and emerged victorious (or at least, emerged wiser!).