The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
Shifting from founder-led sales to repeatable GTM, differentiating on responsiveness/customer support & the art vs. science of product building w/ Stephen Whitworth @ incident.io
Engineering Founders
46 minutes 14 seconds
8 months ago
Shifting from founder-led sales to repeatable GTM, differentiating on responsiveness/customer support & the art vs. science of product building w/ Stephen Whitworth @ incident.io
Stephen Whitworth (Co-Founder & CEO @ incident.io) joins us to discuss strategically differentiating your product based on responsiveness / customer support and the shift from founder-led sales to repeatable / scaleable GTM. You’ll learn how they landed major logo companies like Netflix, Airbnb & Etsy and how you can apply that to your early enterprise customers. Plus the story behind their co-founder team transition from part-time to full-time, a product-market-fit “cheat code” that helped them decide on incident.io, how they generated 750 demo requests on launch, key qualities when hiring your first AEs to help scale yourself out of sales activities, and Stephen’s perspectives on the art vs. science of product building.
Engineering Founders
The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
