The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
Pricing is the API Between Your Business Model and Customers & Great Product Experiences are Made in the Margins w/ Michael Grinich @ WorkOS
Engineering Founders
42 minutes 34 seconds
9 months ago
Pricing is the API Between Your Business Model and Customers & Great Product Experiences are Made in the Margins w/ Michael Grinich @ WorkOS
What sets a great product experience apart? How do you design a business model and pricing strategy that truly works? Michael Grinich (Founder & CEO of WorkOS) shares his journey from founding Nylas to building WorkOS, revealing the lessons that have shaped his approach to product experiences, business models, and pricing. We explore why your business model should be designed—and your pricing iterated—just like your product, and how pricing serves as the API between your business and its customers. Michael also dives into the trade-offs of pricing decisions, navigating pricing changes, and what to consider when revisiting or adjusting your pricing strategy.
Engineering Founders
The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
