The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
Finding your wedge: enterprise go-to-market & product building strategy w/ Vidya Raman
Engineering Founders
40 minutes 14 seconds
1 year ago
Finding your wedge: enterprise go-to-market & product building strategy w/ Vidya Raman
Vidya Raman, Partner @ Sorensen Ventures, shares her best practices for developing a strong enterprise GTM strategy & why this is such a challenging thing to do as a new founder. We also dive into blindspots that highly technical founders may possess, balancing the technical aspects of founding with the anthropological side, product considerations when building for enterprise, timing new product releases, developing & articulating your product roadmap. Plus how to identify and build your “wedge,” & avoid becoming simply a point solution. We also cover how to tackle a common founder concern – honing your sales skills – and when to know it’s time to bring in a non-technical co-founder.
Engineering Founders
The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
