Why Mid-Sized Companies Are Stuck (And How to Break Free)
You've achieved product-market fit. You're generating real revenue. You have 200-1000 employees and a tech team of 20-150 engineers. You're not a startup anymore—but you're also not Google.
And you're stuck in hell.
The VP of Engineering reads all the right blogs, follows all the thought leaders, and decides to implement microservices like Netflix. Six months later, deployments take longer, bugs multiply, engineers threaten to quit, and leadership is asking why you just spent half a million dollars to make things worse.
This isn't incompetence. This is the reality of being in the missing middle—too big for startup playbooks, too small for enterprise frameworks.
In this episode, host Tom Barber breaks down:
Stop trying to copy Spotify. Stop implementing frameworks designed for 10,000 employees. Start building systems that match your actual reality.
Perfect for: CTOs, VPs of Engineering, and technical leaders at mid-sized companies who are tired of advice that doesn't fit their world.