What if your brand voice didn’t live solely inside your head? What if it was a system—a tool that helped you write faster, delegate confidently, and create calm across your business?
In this episode, I share how I took my brand voice from “just a vibe” to a repeatable, documented system with the help of voice strategist Justin Blackman. We dig into how building a voice guide changed the way I write, collaborate, and scale. If content creation feels like a bottleneck—especially when you're not the one doing the writing—this episode is for you.
We’re not just talking about voice—we’re pulling two big levers from the CALMER framework:
→ Efficiency, by turning intuition into reusable tools
→ Management Style, by empowering your team with clarity instead of corrections
This is a behind-the-scenes look at the system that helped me put my voice on autopilot—and made content creation calmer, faster, and more fun.
What You’ll Learn:
Learn More About Justin Blackman
Learn More About the Host – Susan Boles
Grab the Calm Service Design + Delivery Swipe File here