Unsolicited Response Rate: The Only Content Metric That Actually Matters

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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

Susan Boles

128 episodes

3 days ago

Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.

All content for Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI is the property of Susan Boles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

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Unsolicited Response Rate: The Only Content Metric That Actually Matters

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

51 minutes

8 months ago

Unsolicited Response Rate: The Only Content Metric That Actually Matters

We all want our work to resonate—but how do we know if it actually does? In this episode, I sit down with storytelling and speaking expert Jay Acunzo to explore the concept of resonance over reach and how we can track something that feels inherently unmeasurable. Jay shares his Unsolicited Response Rate (URR) framework, a KPI designed to measure whether your ideas truly connect with your audience. If you're tired of vanity metrics and want to focus on making an impact, this conversation is for you.

What You’ll Learn in This Episode:

What a KPI actually is—and why anything (even calm or resonance) can be one
How to measure audience engagement beyond likes and follows
Jay’s URR (Unsolicited Response Rate) framework for tracking meaningful interactions
The importance of putting in the reps before expecting results

Connect with Jay:

Connect with Susan:

(00:00) - Introduction to KPIs and Calm as a KPI
(01:07) - Understanding Resonance with Jay Acunzo
(04:18) - Measuring Resonance: The URR System
(08:18) - Applying the URR System in Practice
(26:45) - Becoming Your Own Data Repository
(29:53) - Developing Resonance in Business
(34:13) - Embracing the Creative Process

Grab the Calm Service Design + Delivery Swipe File here