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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Susan Boles
128 episodes
1 day ago
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.
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Entrepreneurship
Business,
Management
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All content for Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI is the property of Susan Boles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.
Show more...
Entrepreneurship
Business,
Management
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Pay Me When You Win: A Revenue Sharing Model for Coaches & Consultants
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
33 minutes
6 months ago
Pay Me When You Win: A Revenue Sharing Model for Coaches & Consultants

Most advice about scaling a service business means giving up the work you love or cranking your rates until clients walk away. But what if you could grow your revenue with your clients—without adding more to your plate? In this episode, Susan revisits a standout 2019 interview with business coach Lacey Sites, who doubled her revenue without taking on a single new client.

Lacey did it by shifting to a revenue-sharing compensation model—one that ties her income directly to her clients’ success. In this re-edited version, we dive into how that shift happened, what she tested first, how she vets clients to make the model work, and why it changed everything about how she runs her business.

What You’ll Learn:

  • Why default pricing models for service businesses often lead to misaligned incentives
  • How Lacey experimented with and validated her revenue-sharing structure before going all in
  • What criteria she uses to select high-commitment, high-potential clients
  • Why adding a base rate created a healthy balance between risk and reward
  • How this model enabled Lacey to scale with her clients—and why it feels more equitable for everyone involved

Learn More About Lacey Sites:

  • A Lit Up Life

Want to design your own calm-aligned pricing model?
📁 Grab the Calmer Service Design Swipe File with 60+ examples
💬 Or check out Susan’s 1:1 support options

  • (00:00) - Introduction: The Problem with Traditional Pricing Models
  • (01:01) - A New Approach: Revenue Sharing Model
  • (01:30) - Case Study: Lacey Sites' Success Story
  • (02:51) - Lacey's Journey to Revenue Sharing
  • (05:53) - Implementing the Revenue Sharing Model
  • (08:26) - Client Selection and Vetting Process
  • (15:08) - Balancing Risk and Reward
  • (21:54) - Scaling and Future Plans
  • (29:28) - Conclusion: Designing a Calmer Business

Grab your free ticket to the Autonomous Creative Conference for May 13-15 at beyondmargins.com/autonomous

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.