Frameworks as a System: Scale Your Ideas Without Reinventing the Wheel

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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

Susan Boles

128 episodes

3 days ago

Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.

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Entrepreneurship

Business,

Management

Frameworks as a System: Scale Your Ideas Without Reinventing the Wheel

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

39 minutes

3 months ago

Frameworks as a System: Scale Your Ideas Without Reinventing the Wheel

If you've been sharing the same ideas for years but still feel like you're reinventing the wheel every time you explain them, this episode is for you. Susan sits down with Melanie Deziel, creator of the IRON Framework, to explore how to transform raw, unstructured ideas into scalable, repeatable frameworks. Go behind the scenes of the Calmer Framework’s evolution, explore why naming comes last, and show how frameworks can become the backbone of your services, content, and operations. Whether you’re trying to clarify your IP or reduce your mental load, this episode will help you treat your ideas like infrastructure.

What You’ll Learn:

Why lack of structure - not lack of clarity - is holding your IP back
The four components of Mel’s IRON Framework for turning ideas into frameworks
How systematizing your thinking creates business leverage and margin
The difference between creativity and reinvention
Why framework development is more collaborative than you think

Learn More About Melanie Deziel:
Melanie Deziel is a keynote speaker, author of The Content Fuel Framework, and the founder of StoryFuel. She helps entrepreneurs and organizations transform their ideas into scalable content and IP.

Learn More About Susan Boles + Beyond Margins:

Website: https://www.beyondmargins.com
Linkedin: Susan Boles

(00:00) - Introduction: The Problem with Unstructured Ideas
(01:19) - Frameworks as a System
(02:29) - The Importance of Consistent Messaging
(20:36) - The Evolution of Frameworks
(24:33) - Collaborative Framework Development
(31:13) - Implementing and Scaling Frameworks

Grab the Calm Service Design + Delivery Swipe File here