Four-Hour Work Year? The Hidden Power of Licensing Your Services

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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

Susan Boles

128 episodes

1 day ago

Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.

All content for Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI is the property of Susan Boles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

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Four-Hour Work Year? The Hidden Power of Licensing Your Services

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI

40 minutes

6 months ago

Four-Hour Work Year? The Hidden Power of Licensing Your Services

Tired of hitting a wall with your client-based business? You don’t have to build a course or start a membership to scale.

In this episode of Calm is the New KPI, host Susan Boles talks with Janet Alexandersson—an international licensing lawyer and founder of Piggy Bank Legal—about how licensing can become a powerful, margin-creating revenue stream for service-based business owners.

If you've ever wondered how to productize your existing client work without burning out or shifting your entire business model, this episode is your permission slip. Janet walks us through the practical, strategic, and protective aspects of licensing, and shares how this often-overlooked business lever can change how you earn, design, and rest.

What You’ll Learn

What licensing actually is—and why it's not just for tech or big corporations
The step-by-step process to start licensing your existing IP
Common pitfalls to avoid in licensing deals (and how to protect yourself)
Why pricing should reflect their value, not yours
How licensing can support a hybrid model with clients and passive income

Learn More About Janet

Learn More About Susan

(00:00) - Introduction: The Struggles of High-Touch Client Work
(01:21) - Exploring a New Revenue Stream: Licensing
(02:16) - Understanding Licensing with Janet Alexander
(05:35) - The Licensing Process: Step-by-Step
(10:18) - Protecting Your Intellectual Property
(19:58) - Real-World Licensing Examples
(38:49) - Final Thoughts on Licensing and Business Design

Grab the Calm Service Design + Delivery Swipe File here