After 11 years, Tanya’s business hums. She's got warm leads, proven offers, talented contractors. And yet… projects that should take two weeks stretch to two months because she’s the translator between client and designer. In this live diagnosis, we map a transition from “Tanya-as-critical-path” to a productized, reliable service with automated coordination, a structured client-feedback loop, and clear handoffs. We also unpack the fear behind delegating client trust - and why productizing increases value rather than commoditizing it.
What You’ll Learn
- How to design a Coordination Offload System so delivery runs without you in the middle
- A simple, automated client-feedback flywheel (template email + form + status trigger)
- Why productizing raises reliability and margin without lowering price
- Where to add a copywriter or coordinator—and where automation beats headcount
- A tiny, 90-minute action that can save 3–4 hours every month (and unstick cash flow)
Connect with Tanya
- (00:00) - Introduction: The Bottleneck Dilemma
- (00:47) - Meet Tanya Moushi: The Expertise Trap
- (01:39) - Identifying the Bottleneck
- (04:24) - Strategizing the Transition
- (08:08) - Implementing Systematic Solutions
- (40:03) - Conclusion: Creating Reliable Systems
Grab the Calm Service Design + Delivery Swipe File here
