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Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Susan Boles
128 episodes
2 days ago
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.
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Entrepreneurship
Business,
Management
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All content for Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI is the property of Susan Boles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.
Show more...
Entrepreneurship
Business,
Management
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Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
50 minutes
11 months ago
Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

How do you reduce urgency in a world where urgency is so deeply embedded? How do you market yourself and your work in a way that is anti-oppressive? 

We're continuing in our mini-series on my calmer framework for a calmer business. This week, we're focused on reudcing urgency and techniques for anti-oppressive marketing. 

We're joined by Natalia Sanyal, an anti-oppressive copywriter and brand messaging strategist. She’s worked with billion-dollar businesses like Apple and Lululemon, New York Times bestselling authors like Layla Saad & Deepak Chopra, and award-winning marketing agencies. Now, she teaches high-integrity personal brands to use marketing as a force for good so they can sell better and harm less.

On this episode, we learn some techniques to reduce urgency in our work, align actions with values to foster a calmer atmosphere for you, your team, and your business. 

Listen to the Full Episode to Hear:

  1. How can you move away from the default urgency-driven model?
  2. How can you reduce client emergencies and create more flexibility?
  3. What are the real-world applications of aligning business actions with values?
  • How does embracing vulnerability play into the human aspects of entrepreneurship?

Learn more about Natalia Sanyal

  • Check out Natalia's newsletter
  • Connect on Linkedin

Learn more about me, Susan Boles:

  • Beyond Margins
  • Connect on LinkedIn
  • Connect on Threads

 

We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.

  • (00:00) - Introduction to Human-Centered Entrepreneurship
  • (00:55) - The Elements of a Calm Business
  • (01:40) - Reducing Urgency in Business
  • (03:03) - Anti-Oppressive Marketing with Natalia Sanal
  • (24:51) - Embracing Anti-Oppressive Marketing
  • (26:20) - Taking the Leap: Transitioning to Value-Aligned Clients
  • (31:19) - Deconstructing Urgency in Business
  • (37:47) - Building a Calmer, Sustainable Business

Grab the Calm Service Design + Delivery Swipe File here

Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Can you build a business based on… “calm?” Host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.