An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
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An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement
Engaging in the Next
41 minutes 3 seconds
6 months ago
Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement
In this episode, we chat with Rob Barnes and Johanna Byrne from Betty.ai, a company that’s built an AI platform tailored specifically for associations. They explore how associations can strategically harness AI to boost efficiency, strengthen member engagement, and unlock the full value of their institutional knowledge. From advocacy wins to smarter certification support, Rob and Johanna share real-world examples of how Betty.ai is making an impact. We also dive into common roadblocks to AI adoption—and why waiting to act could leave associations behind.
Engaging in the Next
An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
