An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
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An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections
Engaging in the Next
45 minutes 26 seconds
8 months ago
Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections
In this episode, we sit down with Ginger Johnson, a dynamic speaker and champion of human connection, to explore the power of relationships in associations. Ginger shares her journey across various professions and how it led her to advocate for deeper, more purposeful connections. She discusses why retention matters more than recruitment, the role of storytelling and fun in building strong associations, and practical tips for hosting events that leave a lasting impact. Plus, she offers strategies for keeping members engaged long after the event ends.
Engaging in the Next
An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
