An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
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An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies
Engaging in the Next
35 minutes 15 seconds
9 months ago
Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies
In this episode, we chat with Amy Burke, MA, FASAE, CAE, executive director and CEO of the Solid Waste Association of North America (SWANA), about effective non-dues revenue strategies. Amy shares insights on aligning revenue initiatives with an association's mission and vision, leveraging successful partnerships, and creating impactful sponsorship opportunities. She also highlights innovative approaches, such as incorporating unique event activities and staying ahead of industry trends. Additionally, Amy discusses SWANA’s revamped and rebranded event and the new non-dues revenue opportunities it has unlocked.
Engaging in the Next
An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
