Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
Sustainability Comms in 2025: Fighting the Good Fight EP 23
Engaging ESG with Jennifer Owens and Kati Kallins
42 minutes
7 months ago
Sustainability Comms in 2025: Fighting the Good Fight EP 23
What happens when sustainability communications meets pushback? This week, Kati and Jennifer are joined by Mike Hower, founder of Hower Impact and host of The Sustainability Communicator podcast, for a candid discussion about the state of ESG and sustainability communications in 2025.
From the evolution of corporate sustainability messaging to navigating today's fragmented media landscape, Mike shares insights on why sustainability professionals need to think beyond their echo chambers and how to build narratives that resonate in challenging times. The conversation explores historical parallels with other social movements, the importance of picking strategic battles, and why reading beyond sustainability literature might make us better communicators.
Have a question for us? Email us today at engagingesg@gmail.com!
Learn more about Mike Hower's work, subscribe to his Engage newsletter and find The Sustainability Communicator podcast at howerimpact.com.
Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard.
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Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
