Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
When it comes to the road ahead there are no easy fixes, only continuing progress, for the automotive industry. Relatable education on the nuances, trade-offs and limitations in play across vehicles, supply chains and business models are key but so are activist voices.
In this episode, Kati and I flip the script and explore climate activist messaging targeting the auto industry, focusing on great examples of emotional, visceral and innovative creative work — while also assessing their impact on the industry overall.
Have a question for us? Email us today at engagingesg@gmail.com!
Our theme music is “Lost in Translation” by Wendy Marcini and Elvin Vangard.
Episode Links
We Tried to Warn You! Environmental Crisis Posters, 1970–2020
‘Crying Indian’ Ad That Targeted Pollution to Be Retired - The New York Times
Toyota CEO Akio Toyoda talks about why he isn't all-in on EVs — and what made him do a 'happy dance'
How to make automotive companies sustainable | EY - Global
US Could Become Odd Market Out in EV Success Story
Fake ads mocking corporate sponsors of the COP21 climate talks pop up in Paris | CBC News
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Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
