Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
Progress Over Perfection: Communicating Sustainability in Turbulent Times EP 24
Engaging ESG with Jennifer Owens and Kati Kallins
30 minutes
7 months ago
Progress Over Perfection: Communicating Sustainability in Turbulent Times EP 24
In a fascinating conversation about sustainability communications in turbulent times, Louise Wilson, SVP of Partnerships at Futerra, joins Jennifer and Kati to share insights from her decade of helping global brands drive environmental and social impact. From navigating shifting political landscapes to the power of consumer activism in 2025, Louise explores how companies can effectively communicate their ESG efforts by focusing on progress over perfection, breaking down silos between teams, and making sustainability messaging accessible to all.
Have a question for us? Email us today at engagingesg@gmail.com!
Learn more about Louise Wilson.
Learn more about Futerra at wearefuterra.com.
Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard.
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Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
