Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
Going Greener: Redefining Sustainable Products and Marketing EP 28
Engaging ESG with Jennifer Owens and Kati Kallins
26 minutes
5 months ago
Going Greener: Redefining Sustainable Products and Marketing EP 28
This week, Jennifer and Kati sit down with Al Iannuzzi, Vice President of Sustainability at The Estée Lauder Companies, for a candid conversation about sustainable product evolution in today's challenging business landscape.
Al shares his provocative perspective that "There's no such thing as a green product" and offers practical guidance on communicating sustainability improvements without greenwashing.
Drawing from his book, "Greener Products," he also discusses how companies can balance economic pressures with growing stakeholder demands for sustainability.
Have a question for us? Email us today at engagingesg@gmail.com!
Show links
Learn more about Al Iannuzzi.
Greener Products: The Making and Marketing of Sustainable Brands
The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing
Read Suzanne Shelton at ERM Shelton
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Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
