Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
We’re ending Season Two by tackling the question we’ve all been asked at one time or another: Why should we care about ESG?
In this episode, Kati and Jennifer look at our history, from the early concepts of a “license to operate,” to today’s increasing regulations around sustainability claims coming from both EMEA and the U.S.
As Mike Wallace, decarbonization officer at Persefoni, states: “You’re going to have to figure out what’s the language you’re going to use to stay in compliance, but also continue to do business with your biggest customers asking you for sustainability, carbon data or ESG data.”
Have a question for us? Email us today at engagingesg@gmail.com!
Our theme music is “Lost in Translation” by Wendy Marcini and Elvin Vangard.
Episode Links
Science Based Targets
Updated - Corporate Social Responsibility: A Brief History
“Nobody Wants to Work Anymore” on Instagram
America’s ESG Hiring Boom Is Starting to Cool
Companies Say Push to Decarbonize Comes From Their Own Boards - WSJ
MPP Global Project Tracker
ESG is everything you do
Learn more about your ad choices. Visit megaphone.fm/adchoices
Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
