Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
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Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
In this episode, Kati + Jennifer cover how big familiar consumer brands like PepsiCo, H&M, Unilever and Amazon are approaching sustainability in packaging and materials — and the lessons we can take from them as ESG comms professionals.
Join us as we dive into the upstream efforts of these companies to reduce waste and carbon emissions, learn how they are communicating these efforts to consumers and of course, consider how they are reacting to climate action criticism in real time.
Have a question for us? Email us today at engagingesg@gmail.com!
Our theme music is “Lost in Translation” by Wendy Marcini and Elvin Vangard.
Episode Links
The Burning Problem of Japan’s Waste Disposal - Tokyo Review
PepsiCo Struggles to Advance its Plastic Sustainability Goals | Packaging Dive
H&M Launches Green Loan Program to Finance Suppliers’ Emissions Reductions Initiatives - ESG Today
Why We Need a Global Treaty to End Plastic Pollution
Breaking the Plastic Wave: Top Findings for Preventing Plastic Pollution | The Pew
Charitable Trusts
Great Pacific Garbage Patch
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Engaging ESG with Jennifer Owens and Kati Kallins
Engaging ESG is a bimonthly series exploring the evolving landscape of ESG communications. Join Jennifer Owens, fractional CMO at Tracera, and Kati Kallins, global sustainability lead at Adobe, as they talk with fellow ESG pros to address the pitfalls and possibilities hidden in each of our ESG comms plans — and provide practical answers you and your team can use today.
