On rebranding and people first.

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/1d/7d/1f/1d7d1f7c-e1ec-3cb2-7b13-e059119791e9/mza_15963600148734595218.jpg/600x600bb.jpg

EngageX

Andrew Phillips and Sven Brook

30 episodes

1 day ago

I had always felt that sales teams' focus was generally on the wrong thing – their success, not the clients. I fundamentally believe this approach inhibits a more predictable, long-lasting success for the Stakeholder – (Clients, Company and Shareholders). CEO-Led Sales is arguing a different way. It's certainly not positioning this approach as an easy way to implement this transformation over the short term. Rather, it's a long term change of thinking and culture designed fix to the current issues I see in enterprise selling and give the CEO confidence in their team and forecasted revenue.

Management

Business

RSS

All content for EngageX is the property of Andrew Phillips and Sven Brook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/14837937/14837937-1689221935374-85f0b1f2647bd.jpg

On rebranding and people first.

EngageX

30 minutes 7 seconds

2 years ago

On rebranding and people first.

Mark Cameron is the CEO of Alyve, a specialist digital transformation consultancy. He has written over five hundred digital strategy-focused articles in columns for BRW, CMO.com.au and Marketing Magazine.

In this Episode Andrew and Sven interview Mark on his recent rebranding of Alyve (previously W3Digital) with a focus on People. We wanted to know why this is important and how it impacted the organisation.

For us, it is a story of staying relevant to your clients and making the move towards more meaningful results for your clients as well as the people in your own organisation.

This is our first podcast as EngageX. Let us know what you think and what you would like to hear about when it comes to Engagement Excellence.