I had always felt that sales teams' focus was generally on the wrong thing – their success, not the clients. I fundamentally believe this approach inhibits a more predictable, long-lasting success for the Stakeholder – (Clients, Company and Shareholders). CEO-Led Sales is arguing a different way. It's certainly not positioning this approach as an easy way to implement this transformation over the short term. Rather, it's a long term change of thinking and culture designed fix to the current issues I see in enterprise selling and give the CEO confidence in their team and forecasted revenue.