Join us in this episode with Andrew Philips, our podcasts owner, and the author of “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford.
In this episode, we look at a real-world implementation of the CEO Sales Plan. Andrew explains how this process has been approached with a current client, and what this looks like for that team. The discussion covers changes to the length of the sales pipeline, methods to achieve focus and clarity, in both organisational strategies and for each individual client and opportunity, and how KPIs – and what KPIs - can be adjusted and worked into existing organisational systems and reporting cycles. These KPIs are not fluff – they are selected chosen on the immediate, measurable impact on success.
Ultimately in this episode, we are looking at the what and the of how driving our sales plans to success.
About CEO Led Sales:
CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers.
If you would like to connect with Andrew or have any feedback on the series, please reach out at: andrew@ceoledsales.com.au or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/