In this episode of the Energy Transitions podcast, Pamela Largue speaks to Alex Robertson, newly appointed CEO of ENERGYNEST, about why he believes power-to-heat technology is more than just hot hair and holds genuine promise for Europe's pathway to industrial decarbonisation. He also explains why the switch from gas to electrification is less daunting and more intuitive than we might think. In this episode you will learn more about: Why power-to-heat is an effective way to decarbonise the energy system, providing flexibility and heat when and where needed; How the industrial mindset is shifting from being gas consumers to activitly participating in the electricity market; The applications where power-to-heat is having the biggest impact; The infrastructure requirements to implement a power-to-heat solution and the cost implications involved; Challenges to overcome in terms of implementing these solutions; such as intermittent renewables, heat storage requirements and the need to reach high temperatures for some industrial processes; The importance of these solutions for industrial competitiveness in Europe; The maturity of these solutions and potential for innovation and efficiency improvements; Why power to heat is a good compliment for renewable energy.