(Timestamps below - Sorry for music in first minute!) An open discussion with fiveub from noblechairs and Racinoski from OverclockersUK on how to get a sponsor!
0:00 Introductions (sorry for music)
1:35 Little background of Endpoint, Overclockers and noblechairs
1:58 If someone contacts you, how would you go about looking into that individual or business outside of their proposal?
5:40 How important is a professional sponsorship deck and what should be in it?
12:50 Do you scout out who you would like to work with or do you wait for people to contact you?
17:25 What are you doing differently this year while there are no LAN events to attend and advertising fully online?
20:50 Do's and don'ts when approaching brands?
24:52 Who is the best person to ask for when you approach a stand at an event?
26:05 Nerves of approaching stands and asking about sponsorship
26:50 Favourite events to attend each year?
30:30 TwitchLDN discussion
32:25 How important are the numbers such as following, viewership and demographics?
37:00 How do you quantify ROI and a general discussion around ROI
Q&A
40:35 How important is multiple social channels?
42:30 Do you give feedback on failed applications and should people resubmit applications after failing?
45:50 What KPIs should be included in a deck?
48:35 Is using social blue book a good way to gauge payment value?
49:30 Don't cheat your way to getting more followers
50:50 Talking about different types of sponsorship from affiliate to paid sponsorship
53:30 Whats the best way to approach a sponsor you are already with about increasing the benefits you get with them?
55:08 Should a viewer contact you if an influencer does something that could damage a brand?
56:20 How to get a free chair
58:00 Should partnerships be that the brand helps grows the influencer as well as the influencer growing the brand?
59:50 How big should your brand be before you start looking for sponsors?
1:02:00 How much Haribo does overclockers send out?
Check out our attendees on social media:
🎙️ Endpoint COO - https://twitter.com/EndpointPete
⭐ Business Development Manager at noblechairs - https://twitter.com/fiveub
⭐ Ecommerce Marketing Manager at OverclockersUK - https://twitter.com/racinosky