To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
All content for Endless Coffee Cup: Digital Marketing Education is the property of Matt Bailey and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts.
We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health.
They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom.
Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being.
If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field.
Find Matt at SiteLogic
Get Your Digital Skills Certification
Learn more about your ad choices. Visit megaphone.fm/adchoices
Endless Coffee Cup: Digital Marketing Education
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
