EMS World Expo celebrated its 35th anniversary in New Orleans in September 2023, and the best and brightest in the profession were there for the festivities as always. But this year had extra tangible energy among the attendees, the presenters and the exhibitors. EMS World Editorial Advisory Board Member Rob Lawrence has been integral to the continued growth, momentum and prominence of the event through the years. In this interview recorded on the Expo floor, Rob talks with podcast host Mike McCabe about the origins, evolution and future of what he calls “the biggest and the best EMS conference in the country, if not the world.”