Key Takeaways:
0:00 Intro
1:23 Ramez talks about digitization of the Middle East economy, what it means and what he is seeing on the ground
3:40 MENA internet penetration higher than global average (
https://www.statista.com/statistics/265171/comparison-of-global-and-middle-eastern-internet-penetration-rate/)5:22 Ramez shares some of the reasons why he feels that businesses are still struggling to join the digital world
7:55 100,000 UAE Golden Visas for coders: Who can apply and how (
https://www.khaleejtimes.com/news/100000-uae-golden-visas-for-coders-who-can-apply-and-how)8:53 Ramez talks about what he does with his role at Facebook to get more of the SMEs online and be digital
9:30 New unicorns spike 491% to 136 in Q2, says report (
https://www.zawya.com/mena/en/business/story/New_unicorns_spike_491_to_136_in_Q2_says_report-SNG_226689313/)11:10 Facebook launches #LoveLocal initiative in MENA (
https://www.sme10x.com/10x-industry/facebook-launches-lovelocal-initiative-in-mena)14:22 Ramez talks about how the pandemic has been kind of a wake up call for the SMEs to go big and digitalize
17:09 Huda Beauty (
https://hudabeauty.com/us/en_US/home)17:44 Will conversational commerce be the next big thing in online shopping? (
https://www.economist.com/business/2021/07/10/will-conversational-commerce-be-the-next-big-thing-in-online-shopping)18:04 Ramez talks about e-commerce and c-commerce and how they are evolving in the Middle East region and what plans Facebook has towards that
22:42 Dubai 'ghost kitchen' Kitopi is adjusting to life in a pandemic (
https://www.cnn.com/travel/article/ghost-kitchens-kitopi-spc-intl/index.html)27:06 Ramez talks about the transformation of Facebook in terms of the revenue structure and how it changes as the environment changes
29:15 Ramez talks about advertisements in the Middle East and if it has fully digitalized in terms of even putting the advertiser's money online
32:18 Ramez also talks about scalability and how brands are being able to scale globally thanks to platforms like Facebook especially in the Middle East
36:16 Ramez talks about what people should be focusing on in the ecosystem for them to be successful especially in the Middle East
39:15 Ramez talks about entrepreneurship and why we need to widen its definition so as to even accommodate the small businesses and what can be done to help the SMEs
42:36 Ramez talks about how Facebook balances its business goals and the social issues especially in the Middle East region
Shows Mentioned:
Facebook:
https://www.facebook.com/
Instagram:
https://www.instagram.com/
WhatsApp:
https://www.whatsapp.com/?lang=en
Messenger:
https://www.messenger.com/
MENA Region:
https://en.wikipedia.org/wiki/MENA
Huda...