Welcome to "Co-Created: How to Build Authentic Content with Employees."

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Employer Content Marketing

Chris Le'cand-Harwood

143 episodes

1 week ago

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

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Welcome to "Co-Created: How to Build Authentic Content with Employees."

Employer Content Marketing

17 minutes 41 seconds

1 month ago

Welcome to "Co-Created: How to Build Authentic Content with Employees."

Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creation is so crucial for in-house teams.What's Coming This Autumn:📍 Episode 1: Vlogging from the Recruitment Marketing Awards - capturing insights from industry disruptors on co-creating content with employees📍 Episodes 2 & 3: In-depth conversations with organizations at different stages of their co-creation journey - from getting started to achieving success📍 November Finale: In-person London meetup and podcast recording, reflecting on the series and looking ahead to 2025Key Topics Covered:- Why employer content creation often feels like a lonely, siloed role- The challenge of "doing more with less" in employer branding- Moving beyond the "river of meh" content- Getting buy-in from stakeholders and engagement from employees- Building a culture around employee-generated content- The role of community in fostering bravery and reducing imposter syndromeThis series is supported by Vouch - the leading video-first AI content platform for talent teams, and the platform we're using to collect stories and insights from employer brand professionals throughout the season.Join the Community:Sign up to the Employer Content Club waitlist to get involved, share your voice, and be notified about upcoming events and initiatives.https://www.employercontent.club/co-createdFind out more about Vouch - the leading video-first AI content platform for talent teams https://vouchfor.com/