The Employer Branding Shift: How to Prove ROI (+ Free Tool)

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Employer Content Marketing

Chris Le'cand-Harwood

143 episodes

1 week ago

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

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The Employer Branding Shift: How to Prove ROI (+ Free Tool)

Employer Content Marketing

21 minutes 34 seconds

1 month ago

The Employer Branding Shift: How to Prove ROI (+ Free Tool)

Employer branding is changing fast. It’s no longer just about creative campaigns, job posts, or a flashy career site - it’s about proving ROI, winning leadership buy-in, and connecting EB to real business impact.

In this episode, Chris sits down with Amit Parmar, CEO of Cliquify (with 20+ years in TA and EB leadership), to explore:

• How employer branding is evolving in 2025

• The real challenges practitioners face behind the scenes

• Why leadership buy-in is still the #1 barrier

• How to prove ROI with the right data and strategy

• A free tool to calculate your employer brand ROI today

👉 Grab your free Employer Brand ROI Calculator here: https://bit.ly/3VjG25C👉

Subscribe for more insights on employer branding, talent strategy, and tools to elevate your impact https://www.employercontent.marketing/

Watch/listen to the next episode about Employer Branding & AI https://open.spotify.com/episode/0AyuZRyKYwUfLRnBryi6zI?si=iQDveJ9pTKaTxDTo0MzD-A