How to Build Employee Generated Content Programmes To Attract Top Talent

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Employer Content Marketing

Chris Le'cand-Harwood

143 episodes

1 week ago

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

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How to Build Employee Generated Content Programmes To Attract Top Talent | Vouch CEO Gary Zurnamer

Employer Content Marketing

36 minutes 21 seconds

3 months ago

How to Build Employee Generated Content Programmes To Attract Top Talent | Vouch CEO Gary Zurnamer

Transform your talent attraction with authentic employee-generated content.

Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer content creation profession through conversations online and in-person. Our first event in London was supported by Vouch, so we just had to get them on for an episode.We sit down with Gary Zurnamer, CEO and Co-founder of Vouch, to explore how organizations can leverage employee voices to help drive their recruitment and employer branding efforts.Key Topics Covered:• Why employee-generated content drives better hiring outcomes• How to overcome the biggest barriers to employee participation• The role of AI in content creation (without losing authenticity)• Strategic frameworks for implementing successful programs• Real-world case studies from global organizations• Actionable tips for starting your employee content journeyMain Takeaways:✅ Content pillars must align with hiring initiatives✅ Remove ALL friction from the recording process✅ Start with internal advocates and scale gradually✅ Use AI for ideation and organization, not content replacement✅ Focus on business outcomes, not just engagement metricsAbout Our Guest:Gary Zurnamer is the CEO and co-founder of Vouch, a global platform helping organizations create and share authentic employee-generated content. Vouch works with major brands including Dunelm, Warner Bros. Discovery, Flutter and GoDaddy to transform their talent attraction strategies.Timestamps:00:00 - Introduction and guest background04:45 - The business case for employee content10:30 - Overcoming employee participation challenges16:45 - Real-world success stories and impact22:30 - AI's role in content strategy28:15 - Implementation roadmap and best practices34:20 - Key takeaways and final thoughtsFind Out More About Vouchhttps://vouchfor.com/Connect with Gary:LinkedIn: https://www.linkedin.com/in/garyzurnamer/Subscribe for more employer branding and talent acquisition insights!#EmployeeBranding #TalentAcquisition #EmployeeContent #HRTech #RecruitmentMarketing #EmployerBrand #VideoContent #HRStrategy #TalentAttraction #workplaceculture