AI Won’t Replace Employer Branding. But It Will Redefine It

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/2b/2b/33/2b2b3388-104d-8768-a1bf-b665aacbae94/mza_8447781733631952299.jpg/600x600bb.jpg

Employer Content Marketing

Chris Le'cand-Harwood

143 episodes

1 week ago

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

Business

RSS

All content for Employer Content Marketing is the property of Chris Le'cand-Harwood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/3341524/3341524-1758021280690-54289f7e453af.jpg

AI Won’t Replace Employer Branding. But It Will Redefine It

Employer Content Marketing

21 minutes 30 seconds

1 month ago

AI Won’t Replace Employer Branding. But It Will Redefine It

AI isn’t here to take over employer branding—but it is reshaping the way teams approach it.In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack where the opportunities really are - and what EB leaders need to focus on next.What you’ll hear in this episode: • How AI is being used in employer branding today • The biggest mindset shift EB leaders need to make • Why analytics may matter more than content creation • What Cliquify’s new platform, Cleo, could mean for the future of EB • Three must-ask questions before adopting any AI tool💡 Whether you’re experimenting with AI or leading employer branding at scale, this conversation will give you the perspective to think differently about what comes next.👉 Get Your Free Employer Brand Intelligence Report here [worth $3,000] https://bit.ly/4n2lJFN⏪ Missed the previous episode about the evolution of Employer Branding? Watch/listen my conversation with Amit here: https://open.spotify.com/episode/6d9R29fo1eQee4akcId0Kn?si=VVvn-Xg2ScaS_8zS4rFC6g