Join John Graham and Jade Harper as they share their journeys into the world of employer branding and recruitment marketing. In this episode, they break down the differences between these two critical fields and offer practical advice on building a business case for employer branding. Learn about key metrics, the growing importance of video content, and how transparency can elevate your employer brand. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to help you thrive in the evolving employer brand landscape.