Join John Graham and James Marable as they explore the evolving world of employer branding. James shares his journey from running a clothing store to leading branding efforts at Macy’s, Eli Lilly, and Amazon, highlighting the importance of diversity, transparency, and authenticity. They discuss building stakeholder buy-in, navigating regulated industries, and activating brands through employee ambassadors and events. With lessons learned from failures and strategies for differentiation, this episode offers actionable insights for professionals looking to elevate their employer brand.