
Ashley Raiteri, the Interim CTO at Instrumentl, joins us for the second episode of BYA's Employer Branding Show-and-Tell.
We’re gonna get tactical, covering:
- Why employer branding needs to be valued by CTO’s
- What the number of job of a CTO is
- How to enable your engineers to be content creators
- How to build an inbound recruiting engine for engineers
- Sponsoring MeetUp’s
- Sponsoring engineering bootcamps
- Blogs
- Social media: LinkedIn and Medium
- University recruiting
- Apprenticeship program
- The jigsaw puzzle test