Brand-led recruiting is perhaps the holy grail of employer branding. But it’s extremely difficult to pull off.

Qualtrics is solving this problem. 

They’re rolling out an attraction skills training program that teaches their recruiters how to keep the engagement meter high from awareness through the candidate experience.

Nicole Parish, the Global Talent Brand Attraction Lead at Qualtrics, joins us as we get in the weeds on this one, covering:

- What is Attraction Skills Training?

- How can recruiters better understand content and become active creative partners?

- Understanding personas.

- How recruiters leverage their content library.

- Relying on recruiter feedback to fill content gaps.

- Empower recruiters to build a personal brand their own way.