Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
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Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group
Employer Branding Podcast
20 minutes 36 seconds
2 years ago
Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group
With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.
Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.
Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/
Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/
Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Employer Branding Podcast
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
